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"She leads a busy life but still values those well earned times to herself. She needs a magazine that knows and understands her, helping her feel confident and in control by reassuring her choices. She is someone who cares and takes an active interest in all issues that affect her and her family's life. An optimist who believes anything is possible, she's always willing to help her family, friends and community. She's a shrewd consumer, who appreciates tips & ideas to help her save time and money and is always looking for high street ideas and best buys. "